Hi, I am Hasan Deniz,
SEO & GEO Consultant with 15+ years of experience working with global brands across multiple markets and languages.
I've always started with two questions: why and how. Thanks to Simon Sinek, now I know that's the right place to start.
Summary
SEO consultant with 15+ years of experience delivering organic growth for brands including Shell, Unilever, Apple, Saga, Legal & General, Superdry, Halfords, NatWest, American Express, PayPal, GSK, and British Airways across 10+ markets and languages. Specialising in technical SEO, content strategy, GEO readiness, and complex multi-market delivery for both B2B and B2C audiences. Has led CMS migrations retaining 95%+ organic traffic, built AI-powered SEO workflows that reduced manual research time by 60-80%, and delivered structured data implementations that increased rich result visibility by over 40%. Known for breaking down complex problems to first principles and translating technical findings into clear, actionable language for non-technical teams.
Frequently Asked Questions
What does Hasan Deniz specialise in?
I specialise in technical SEO, GEO strategy for AI-generated search results, and AI-powered SEO automation. While my technical foundation is strong, where I truly excel is Search Intent Modelling (SIM) and Content & Competitor Gap analysis. These two disciplines work together: SIM maps exactly what users are looking for at each stage of their journey, and C&C Gap analysis surfaces the insights competitors are capitalising on that you are not. I translate those findings into content strategies that align precisely with the user journey while being built for AIO and GEO visibility from day one. Sometimes that means restructuring existing content, sometimes embedding new angles into what is already there, and sometimes building entirely new content from scratch. My technical work covers crawl infrastructure, rendering pipelines, indexation control, structured data, and Core Web Vitals.
Who has Hasan Deniz worked with?
I have delivered SEO projects for Shell, Unilever, Apple, Saga, Legal & General, Superdry, Halfords, Aviva, NatWest, American Express, PayPal, GSK, British Airways, and GetYourGuide. I have been contracted by agencies including iCrossing, Kaizen, Merkle, Wunderman, Performics, Kin+Carta, and SYZYGY. My work spans SaaS, financial services, insurance, pharmaceutical, automotive, retail, travel, and energy sectors.
Why hire Hasan Deniz as an SEO consultant?
I operate as an embedded consultant, integrating directly with client teams rather than delivering reports from a distance. I have led CMS migrations retaining 95%+ organic traffic, built LLM-powered workflows that reduced manual SEO research by 60-80%, and delivered structured data implementations increasing rich result visibility by over 40%. My approach is data-first: every recommendation is backed by crawl data, search performance metrics, or competitive intelligence. Beyond the technical side, I bring search intent modelling and content & competitor gap analysis together to build content strategies that map directly to the buyer journey and are ready for AIO and GEO from the start.
I also build AI-powered content workflows, but not in the way most people think. Generating quality content with AI is not as straightforward as prompting and publishing. I build structured pipelines where every piece of content starts with a detailed brief that captures the audience, intent, tone, and constraints before any writing happens. The AI executes within those guardrails, and every output goes through a multi-step quality check and revision cycle. The result is content that reads like it was written by a specialist, because the strategy, knowledge base, and quality controls behind it were built by one. I document these processes so teams can maintain momentum after the engagement ends.
What types of SEO engagements does Hasan take on?
I am best suited for technical SEO audits and remediation, CMS or domain migration planning, GEO and AIO readiness assessments, search intent modelling and content strategy design, content and competitor gap analysis, international SEO rollouts across 10+ markets, AI workflow development for SEO operations, and ongoing retainer-based consultancy for brands that need senior-level expertise without a full-time hire.
What I Do
Technical SEO & Migration
Deep technical audits, crawl analysis, and site architecture work that protects organic traffic and rankings during complex CMS migrations, domain moves, and platform rollouts. Resolving indexing issues, improving Core Web Vitals, and building the technical foundation that everything else depends on.
AI-Powered SEO & Automation
Building multi-step LLM workflows that compress days of manual research, classification, and content production into hours. Processing large-scale crawl data, log files, and ranking datasets with AI evals to surface technical issues and content opportunities faster than conventional analysis.
Schema, Entities & GEO
Structured data and schema markup strategies that strengthen entity signals and improve visibility in both traditional search and AI-generated results. GEO and AIO readiness assessments that prepare sites for how search is changing, not just how it works today.
Content Strategy & Multi-Market
Editorial content strategies built from scratch for long and short buyer cycles, mapping search intent to the right audience at each stage. Multi-market delivery across languages with hreflang implementation, local keyword targeting, and coordinated rollouts that maintain organic performance globally.
Skills
Experience
Jan '23
SEO / GEO / AIO Consultant
Contracted by: iCrossing, Kaizen, Merkle, Wunderman, Performics, Kin+Carta, SYZYGY and others
- Provided technical SEO expertise for domain and CMS migrations, multi-market rollouts, and AEO/GEO readiness assessments across B2B and B2C campaigns, protecting organic traffic and rankings throughout.
- Built editorial content strategies from scratch for long and short buyer cycles across multiple markets and languages, mapping search intent to content reaching the right audience at each stage.
- Conducted technical audits, content analysis, keyword research, and CRO assessments, translating findings into prioritised action plans that improved lead generation and conversion rates for dev and content teams.
- Delivered competitor and technical audits for agency pitch decks, consistently surfacing angles that helped win new business.
- Built multi-step AI workflows to automate research, classification, and content production tasks, compressing processes that previously took days into hours.
- Processed large-scale crawl data, log files, and ranking datasets using precise & detailed AI evals to surface technical issues and content opportunities faster than conventional analysis.
- Implemented structured data and schema markup strategies to strengthen entity signals and improve visibility in AI-generated search results and featured snippets.
Delivering for brands including: Shell, Unilever, Saga, L&G, Apple, Superdry, Halfords, Aviva, NatWest, Amex, PayPal, GSK, BA, GetYourGuide, PMI, NIHR, National, Gates and others
Sep '21
MindShare
Search Engine Optimisation Manager
- Partnered with content, dev, and UX teams to map search intent, reorganise topic clusters, and refresh copy for clients including L&G, Saga, Apple, Unilever, and TSB, improving organic traffic, click-through rates, and on-site engagement.
- Conducted keyword research, competitor analysis, and search intent modelling to optimise existing content and identify new ranking opportunities across UK and international markets, targeting the right audience at each stage of the buyer cycle.
- Introduced Looker Studio templates for audits, briefs, and reports, cutting prep time significantly and giving account teams live KPI dashboards tied to organic performance metrics.
Nov '19
Manning Gottlieb OMD
Search Engine Optimisation Manager
- Eliminated indexing bloat and improved crawl efficiency through integrated technical and content work, recovering lost rankings and strengthening domain authority for clients including Aviva, FCA, Specsavers, and Virgin.
- Identified user journey bottlenecks and improved conversion paths through proactive technical recommendations, contributing to measurable ROI and client contract extensions.
- Conducted technical audits to resolve crawlability and performance issues, translating findings into clear action items that improved organic traffic and search visibility for dev teams.
Dec '17
PHD Media (Global)
Global SEO Manager - Volkswagen Aftersales | Sep '18 - Apr '19
- Provided SEO strategy and technical execution for a global platform migration, coordinating hreflang implementation and multiple market rollouts while protecting organic traffic and rankings throughout.
- Introduced scalable SEO models and workflows, enabling local teams to adopt best practices efficiently across markets.
SEO Manager - GSK (Global Pharma) | Dec '17 - Sep '18
- Managed SEO strategy for several sub-brands and consumer health products across global B2B and B2C markets, supporting smooth CMS migrations.
- Built search intent models and user flow mapping to improve content creation, audience targeting, and conversion optimisation for pharma audiences across markets.
Dec '16
What House?
Search Engine Optimisation Team Lead
- Restructured SEO processes and workflows, increased organic traffic across sites.
- Hired, coached, and managed a four-person SEO team.
Jun '15
KD Web
Sr SEO Manager
- Developed and executed client SEO strategies, delivering keyword research, competitor analysis, performance reporting, and strategic guidance.
May '09
3 Soru Digital
Co-Founder & SEO Lead
- Co-founded a digital agency delivering SEO, international search campaigns, and conversion-focused web builds for clients across tourism, e-commerce, and B2B sectors.
- Led multi-language SEO campaigns, structured data implementation (1,000+ schema entities), and local search strategies that drove measurable market share growth for key clients.
- Collaborated directly with software engineers and content teams to align technical builds with search performance and user experience goals.
Oct '04
Diana Shipping Inc
IT Manager
- Built the company website from scratch and managed all web properties, applying early SEO techniques including keyword analysis, analytics-driven strategy, and digital marketing campaigns.
- Managed IT infrastructure while bridging the gap between technical operations and online business growth.
Feb '02
Onura Hotels
IT Manager
- Managed servers, networks, and all web properties, building early expertise in website management and content operations that laid the groundwork for a career in search.
Feb '97
Basamak Computers
Owner & Manager
- Founded and ran a web development and IT services business, designing websites from scratch and managing search engine rankings for clients. The start of a 25+ year career in search and digital.
Education
Manchester College of Arts and Technologies
Business and Finance, BTEC
Voluntary
BIA (A Few Good Men)
Digital Marketing and SEO Advisor and Mentor | March 2015 - Present
Mentoring entrepreneurs and early-stage founders on SEO strategy, digital marketing, AI adoption, and business growth for over 10 years as part of a dedicated pro-bono advisory group. Providing guidance on business models, monetisation, user acquisition, and growth strategy.
Recommendations
Steve Periton
I had the pleasure of connecting with Hasan and seeking his SEO expertise for my website. Hasan conducted a thorough analysis of my website and provided invaluable insights. His deep knowledge of SEO and his ability to communicate complex concepts in a clear and accessible way were truly impressive. What sets Hasan apart is not just his technical expertise but also his commitment to helping others succeed. He took the time to answer my questions, provided actionable recommendations, and ensured that I understood the steps I needed to take to improve my site's SEO. If you're looking for a reliable and highly skilled SEO professional, I fully recommend Hasan.
Graeme Sudworth
Hasan is most certainly amongst the best consultants that I have had the pleasure of working with over my career. He is an incredibly talented SEO specialist and brings a huge depth of knowledge to any team or project he works on, with an unmatched work ethic. I would not hesitate to recommend or work with Hasan again in the future.
Ashley Graham
I thoroughly enjoyed working with Hasan because of his enthusiasm and experience in SEO especially the technical side. He keeps himself updated and on the cutting edge of this specialised field. He was always happy to share
his knowledge and helped me troubleshoot a number of issues.
He was always happy to show how he would approach tasks. Along with taking the time to fully educate and explain concepts to less experienced members of the team like myself. This was highly appreciated. Explaining complicated
technical in a simple understandable way is a skill he has mastered for team members and clients alike.
I would like to work with Hasan again.
Vicky Golding
Hasan consistently demonstrates his cutting-edge SEO knowledge. He technical prowess is second to none and he has always been willing to share his insights. He will be a true asset to any digital marketing/SEO team.
Doron Jacobs
Hasan is a very technical SEO Manager who understands practically everything there is to know about SEO - both onsite SEO and offsite SEO. He also keeps up-to-date with all the latest Google Algorithms Analytics and their ever changing requirements and seems to know changes that Google are about to make before its even public knowledge. Hasan not only works in the SEO field, but its his personal hobby too.
Istemihan Teleri
A great Professional SEO. I have not met any other SEO & Digital Marketing professional as passionate as Hasan. His great skills and commitment to us has led us to what we are today..
Sebastian Yalpur
Hasan Deniz proactive online digital marketer. He seems to be constantly search of new techniques and updates with digital marketing. What he finds and believes as useful, tips and tricks; he loves to share in his digital marketeer community. Maybe that what makes him special and enthusiast on the field of On-line marketing..
Ryan Winner
When it comes to Web Development and SEO work, there is not anyone else I trust more than Hasan. He is extremely honest, always willing to exceed expectations, and has more knowledge than anyone I have come across in his industry.
He thoroughly explains every minute detail of what he does and goes over everything with you. I've enjoyed working with Hasan, and will continue to work with him as my go to person for SEO and web site development work.
Trust me there are an abundance of people who do what Hasan does, but not one that is as honest, open, and very good at what they do. I have never overpaid for anything and Hasan will never take advantage of me.
I do not care if you are an American Company or a foreign company Hasan is your guy for both avenues. He speaks fluent English and will exceed your expectations.
Volkan Talayhan
Hasan Deniz has been my mentor for HTML,Javascript and SEO at my early years. Thought me breakpoints of ICT. I have been witnessed success of his SEO works countless times..
Adrian Stores
I have known Hasan Deniz for circa. 20 years+. He is one of a select, reliable group of contacts that I have established in Turkey. He is now both a Friend and Colleague. Work together has included: feasibility on developments, tourism strategy, property and investments and more recently SEO and digital marketing. I have no hesitation in recommending Hasan to prospective employers and/or clients looking for an amicable and trustworthy person.
Bosko Velimirovic
I worked with Hasan on different field testing projects; Hasan is a fast learner for what he applies his knowledge and expertise. Hasan has been accurate, detailed focused, flexible and adaptable to agile environment.
Hobbies
Sci-fi
I love watching sci-fi movies or tv series.. I must have watched all that there is..
Motorcycle
Since my childhood, I have always had a two-wheeled vehicle. Motorcycles have always been my favorite mode of transportation.
SaaS Software
I have always been amazed with the SaaS software landscape and the logic behind each and everyone of them. I am currently working on building a Tourism Industry SaaS Project with a friend of mine.
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